What's the Big Idea?

I just got this email from one of our members. If you haven't already heard of The Big Things, you are missing out. They've just launched a new project where they will produce a new video every week about whatever ideas people send in. Their latest Cat Litter by Gio is especially brilliant. I'd compare it to recent white men rapping about ridiculous things.

Hi all,
I'm writing this short letter to remind you all about a film project my friends and I have embarked on called "What's the Big Idea?" Where each week, based on an idea submitted to us by other people, we create a short film. The ideas could be a single word, could be a short story outline, could be a quote or a theme... any idea! And the films we create will be of many types - drama, documentary, musical, sad, funny... that's up to us!

See the introduction to the project here: http://www.thebigthings.com/films.php?film_id=13

To kick off the project, all three of us made a film for the first idea.
The first idea was "When I couldn't find what I wanted, I decided to want what I had found", and we made the following three films based on that idea.
http://www.thebigthings.com/films.php?film_id=7
http://www.thebigthings.com/films.php?film_id=12
http://www.thebigthings.com/films.php?film_id=14

The second idea was "cat litter: Would we save water if WE used it?, and Gio made the following film:
http://www.thebigthings.com/films.php?film_id=31

Last saturday, Dave picked the third idea, which will be completed by this coming Monday!

But this Saturday is MY turn to pick an idea, and we need your ideas! Please check out the films we've made and lend your suggestions. You can email BIG@thebigthings.com all of your ideas.

Thanks for your time,
and if you enjoy the project, please tell your friends about it!

Cheers,
Brian